US EditionUniversal Music Group and Apple Music announce Sound Therapy
- On May 13, 2025, Apple Music and Universal Music Group launched Sound Therapy, a new audio collection on Apple Music designed to aid focus, relaxation, and sleep.
- This collaboration resulted from UMG's strategic priority to elevate music’s role in health and wellbeing, leveraging cognitive science and artist catalogs for wellness benefits.
- Sound Therapy includes three categories—Focus, Relax, and Sleep—featuring enhanced tracks with subtle auditory beats and colored noise to encourage specific brain responses.
- The collection features artists like Imagine Dragons, Katy Perry, and Ludovico Einaudi, while Michael Nash highlighted its link to a “potentially significant commercial opportunity.”
- Sound Therapy is intended to support overall wellness with a premium experience but is not a medical treatment, available exclusively in over 167 countries across multiple Apple platforms.
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Apple has teamed up with Universal Music Group (UMG) to make a new Sound Therapy collection of tracks for Apple Music that are “designed to help listeners attain clearer focus, deeper relaxation, and better sleep.”
Universal Music Group and Apple Music announce Sound Therapy
The collection leverages cognitive science and UMG's roster of global superstars, adding subtle auditory beats to well-known curated tracks, aiming to help listeners focus, relax, and sleep SANTA MONICA, Calif., May 13, 2025 /PRNewswire/ -- Apple Music is joining forces with Universal Music Group (UMG) to introduce Sound Therapy, an innovative audio wellness collection designed to help listeners attain clearer focus, deeper relaxation, and bette…
Universal Music Group e Apple Music presentano Sound Therapy
A collection that uses cognitive science to add subtle sonic rhythms to a selection of songs from UMG's all-star catalog, with the aim of helping listeners "focus, relax, and sleep." - on macitynet.it Universal Music Group and Apple Music present Sound Therapy
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