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Sora app sees major drop in downloads after viral launch
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Sora app sees major drop in downloads after viral launch
After a record-breaking debut in October, OpenAI’s AI video app Sora is facing a harsh cooldown. The app, which many once dubbed the "TikTok of AI," has seen a sharp decline in both installs and in-app revenue just months after launch.For marketers watching the intersection of generative AI and consumer engagement, Sora’s trajectory offers a telling case study: viral growth doesn’t always convert into sustained momentum — especially when copyrig…
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