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Sony buys a majority stake in the ‘Peanuts’ comic for $457 million from Canada’s WildBrain

Sony now owns 80% of the Peanuts franchise, leveraging its global network to expand the brand across film, music, TV, and merchandising, paying $457 million for WildBrain’s stake.

  • Sony Pictures Entertainment and Sony Music Entertainment disclosed Thursday they signed a definitive agreement to acquire WildBrain's 41% stake, giving Sony indirect ownership of 80% of Peanuts Holdings LLC.
  • Sony Music Entertainment will lead management of Peanuts Holdings LLC with SPE, and Sony said it will leverage the Sony Group's global network to grow the Peanuts brand.
  • Sony will pay CAN $630 million to acquire WildBrain's 39% stake, or roughly $457 million, with other filings reporting about $460 million.
  • The deal is subject to closing conditions including regulatory approvals, and once closed, Peanuts Holdings LLC will become a consolidated Sony Group subsidiary while WildBrain CPLG remains exclusive licensing agent.
  • With the Schulz family retaining a 20% stake, Sony said WildBrain will continue as production and licensing partner and Apple TV ties were recently renewed through 2030.
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·Zürich, Switzerland
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Sony acquires majority ownership of 'Peanuts' franchise

Lucy van Pelt and Snoopy in ‘It’s the Small Things, Charlie Brown.’ (Apple TV) Sony has announced plans to acquire control of the Peanuts franchise. The franchise created by Charles M. Schulz that stars beloved characters like Snoopy, Charlie Brown and Linus will be majority owned by Sony Pictures Entertainment and Sony Music Entertainment (Japan) through a definitive agreement they’ve entered into with the media company WildBrain, Sony has conf…

·Baltimore, United States
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Bleeding Cool News And Rumors broke the news in on Thursday, December 18, 2025.
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