US EditionLabubu Movie: Pop Mart and Sony Announce Feature Film Starring Viral Toys
Sony Pictures and Pop Mart are creating a live-action and CGI Labubu film with Paul King directing and Steven Levenson co-writing, adapting the popular toy and book IP.
- On Thursday, Pop Mart and Sony Pictures Entertainment announced a live-action and CGI hybrid feature film based on Labubu, the company's most popular character, unveiled at the Paris stop of a global exhibition tour.
- Created by artist Kasing Lung in 2015 as part of 'The Monsters' picture-book series, Labubu became a global sensation after Pop Mart acquired the IP in 2019, fueling massive international sales.
- BAFTA-Nominated director Paul King will produce and direct the film, co-writing the screenplay with award-winning writer Steven Levenson, known for 'Dear Evan Hansen'.
- Executives aim to leverage Sony's global reach to transform the toy IP into an enduring franchise, drawing on a business model similar to Disney's to diversify revenue streams.
- Pop Mart faces normalization risks as sales growth slows, though analysts note the film could boost future licensing income; shares retreated more than 30 per cent from their 2025 peak.
62 Articles
62 Articles
The Korea Times
Labubu creators hope for monster film hit in Sony co-production
BEIJING — China's snaggle-toothed Labubu dolls will soon come alive on the big screen after flying off the toy shelves, with maker Pop Mart announcing a collaboration with Sony Pictures. The movie, which is still in early development, will feature the fanged plushie monsters in a "live-action and CGI hybrid," Beijing-based Pop Mart said on Thursday. Created in 2015 by Hong Kong artist Kasing Lung, Labubus sparked a craze nine years later, with t…
The toy enters the film industry with director Paul King.
By Gonzalo Jiménez, CNN en Español. Sony Pictures and the Chinese company PopMart confirmed Wednesday that they will produce a film about Labubu—the mischievous elf who became popular as a toy, turning into a global sales phenomenon—directed by Paul King, the director of the “Wonka” and “Paddington” films. According to a Screen Daily report, the film is in the early stages of development and will be a mix of live-action and computer-generated im…
These small, velvety monsters, born in 2015, stop in the capital on the occasion of an international travelling exhibition and will soon be the heroes of a film directed by Paul King, a master of the genre.
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