‘Sometimes it just needs to taste good’: Jobbie banks on flavour, brand collabs to grow in Asia’s nut butter space
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‘Sometimes it just needs to taste good’: Jobbie banks on flavour, brand collabs to grow in Asia’s nut butter space
Malaysian peanut butter brand Jobbie’s recent chocolate almond butter launch and collaboration with global brands including Famous Amos are aimed at boosting its appeal among younger Asians.
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