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Solving the ‘Unsexy’ Problems: How Woven is Streamlining Gym Operations at Scale

While most fitness industry conversations center around equipment, programming, or member experience, Matt Goebel is focused on something else: streamlining gym operations. “We work predominantly on the back office operations side,” said Goebel, founder and CEO of Woven. “I jokingly say it’s the unsexy kind of mundane day-to-day side that keeps the trains running on time.” Woven is a B2B SaaS platform designed specifically for multi-unit gyms, f…
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Club Solutions Magazine broke the news in on Wednesday, July 30, 2025.
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