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Soft Revolution: The 1968 Pontiac GTO Endura Nose - Mac's Motor City Garage.com

Today, nearly all cars feature flexible, body-color bumper systems. The Endura nose on the 1968 Pontiac GTO was the first, and here’s how it was developed.   This may be a little surprising, but in the General Motors design studios the original motivation behind the Endura bumper was not improved impact resistance. Rather, stylists were intrigued by the ability to make the bumper and body the same color, empowering them to create more integrated…
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Mac's Motor City Garage broke the news in on Sunday, July 13, 2025.
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