Poppi faces backlash for viral vending machine stunt

Poppi faces backlash for viral vending machine stunt

Poppi is facing backlash over a high-cost influencer marketing campaign involving custom vending machines for content creators. The campaign aimed to build brand awareness ahead of the Super Bowl. Poppi defended the campaign but announced plans to extend it to customers by allowing them to nominate others to receive vending machines. The controversy was amplified by competitor Olipop and a similar backlash faced by Tarte Cosmetics for extravagan…

Soda alternative Poppi defends gifting life-sized vending machines after backlash

The brand has recently gone under fire for one of its marketing strategies

Drink Brand Poppi Is Getting Canceled for the Heinous Act of Sending Vending Machines to Influencers

I've been around the internet block a time or two at this point and I've seen people try to "cancel" individuals and brands for all sorts of nonsensical stuff. But I must say this might be the dumbest...

Poppi sent vending machines to influencers — and it majorly backfired

Ahead of its Super Bowl commercial's debut, Poppi sent vending machines to TikTok influencers, and it backfired, sending its customers to Olipop instead.

Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.

Poppi Says Backlash Over Sending Vending Machines to Influencers Is a Big Misunderstanding

For starters, the machines are loaners, not gifts.