US EditionSocial Video Surpasses Linear TV Ad Spend for First Time: Spark Foundry’s Kelly Chiricotti – Beet.TV
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Social Video Surpasses Linear TV Ad Spend for First Time: Spark Foundry’s Kelly Chiricotti – Beet.TV
NEW YORK – Social video ad spending has overtaken linear television for the first time in 2025, marking a “seismic shift” in the media landscape, said Kelly Chiricotti, senior vice president of Publicis Groupe’s Spark Foundry. Speaking during the IAB NewFronts, Chiricotti said the rise of creator-driven, short-form video content has permanently altered consumer behavior and advertising strategy. “We’re at an inflection point,” she said in this i…
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