Social Selling's Ultimate New Frontier: EF Ultimate Break Launches New Influencer-Hosted Tour Program
- EF Ultimate Break announced on May 29, 2025, from Cambridge, Mass., a new program allowing influencers to host group tours worldwide.
- This program responds to Gen Z travelers seeking connection, purpose, and shared experiences beyond traditional vacations.
- Influencers like Chloe, with 3.2 million TikTok followers and four prior trips, can curate tours enabling fans to join real-life adventures.
- Creators earn commissions for every booking, secure free travel after signing up 20 people, and EF Ultimate Break manages hotels, meals, and local experiences.
- The launch highlights social selling's rise in travel, offering influencers income and community-building while expanding EF Ultimate Break's experiential offerings for 18-35 year-olds.
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Leaning Left7Leaning Right2Center8Last UpdatedBias Distribution47% Center
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C 47%
12%
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