Google Indexing Instagram Posts: The Search-Social Crossover Brands Can’t Ignore

Social media becomes new search engine for younger shoppers

Nearly half of young adults now use Instagram, TikTok and Reddit to find products instead of Google searches. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Get Found on Google in 2025: Instagram & AI Search Updates

Instagram content will soon appear in Google Search, and Google is answering queries with AI. Here’s how to adjust your SEO strategy to stay visible!

Instagram Just Became a Search Engine

This week, Instagram made a major move that changes how your content gets discovered. For the first time, Instagram posts from public Business and Creator accounts are now being indexed by Google and Bing. That means your Reels, captions, images, alt text, and hashtags can now appear in search engine results. Why this is a big deal Until now, Instagram lived in a walled garden. If you weren’t logged in, you weren’t seeing anything. But this upda…

Why Instagram just became hospitality’s secret SEO weapon - Campaign Middle East

On July 10th, 2025, Instagram officially became indexable by Google – Instagram content is now discoverable outside of the Instagram app. For years, social content was a closed loop which for us was great for brand building and engagement but somehow disconnected from traditional digital acquisition. Why is this a big deal? Instagram posts from […] The post Why Instagram just became hospitality’s secret SEO weapon appeared first on Campaign Midd…

Google indexing Instagram posts: The search-social crossover brands can’t ignore

For years, Instagram has been a walled garden. Beautiful, yes. Powerful for building culture and community, absolutely. But invisible to Google’s search crawlers.That’s just changed. Google is now indexing Instagram posts in search results. For brands, this is a fundamental shift in how social content drives visibility, discovery and long-term value.Every Reel, carousel and caption […]

Social Search X SEO Strategy

From 10th July 2025 all public content from professional (business and creator) Instagram accounts will become indexable and searchable via search engines. Whilst users can opt-out, why would you? This is a development that can really get your multi-channel marketing strategy working even harder for you, with photos, reels, carousels and videos all appearing in search results beyond Instagram.Optimising Instagram for searchSocial search is becom…