US EditionSocial Media Marketing Drives Miniso’s Sales Through Brand Love and FOMO
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Social Media Marketing Drives Miniso’s Sales Through Brand Love and FOMO
A recent study published in the Journal of Management Small and Medium Enterprises has shed light on the significant influence of social media marketing activities (SMMA) on consumer purchasing decisions, with a particular focus on the retail sector. The research, led by Makhyatul Azhari from the Management Study Program at the Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama… Source
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