US EditionSocial Media Followers Now Influence Casting Decisions, Says South African Actress
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Social Media Followers Now Influence Casting Decisions, Says South African Actress
The entertainment industry’s casting process is increasingly factoring in social media presence, according to South African actress Zenande Mfenyana. She recently revealed that actors are now routinely asked about their follower counts during auditions—a shift that underscores how digital platforms are reshaping career opportunities in performing arts. Traditionally, casting decisions relied on talent, experience, and role suitability. But the r…
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