Social media companies made $11 billion in US ad revenue from minors, Harvard study finds

Social media platforms make $11B in ad revenue from U.S. teens — Harvard Gazette

Harvard study is the first to offer estimates of the number of youth users on these platforms, and how much ad revenue is attributable to them each year.

Social Media Companies Made $11 Billion From Ads Served to Minors in US: Harvard Study

Social media platforms made nearly $11 billion in ad revenue last year from under-18s in the United States, according to a Harvard T.H. Chan School of Public Health study published on Dec. 27, 2023. The researchers found that Snapchat (41 percent) earned the highest share of overall 2022 ad revenue from users aged under 18, followed by TikTok (35 percent), YouTube (27 percent), and Instagram (16 percent). About $2 billion in ad revenue derived f…

Top social media companies made BILLIONS from ads for minors: Report

(Photo by Laura Chouette on Unsplash) By Will Kessler Daily Caller News Foundation Major social media companies collectively made nearly $11 billion in advertising revenue from American individuals under the age of 18 in 2022, according to a study from Harvard published on Wednesday. Researchers analyzed market data and used public surveys to estimate the amount of money that Facebook, Instagram, Snapchat, TikTok, X and YouTube generated off of …

Study: Social Media Companies Generate Billions in Ad Revenue from American Children

A recent study by the Harvard T.H. Chan School of Public Health has revealed that social media platforms like Facebook, Instagram, Snapchat, TikTok X/Twitter, and YouTube collectively earned nearly $11 billion in advertising revenue from U.S. users under 18 in 2022. The study found that the social media Masters of the Universe earned $2.1 billion by showing ads to children under 12.

Social media companies made $11 billion in US ad revenue from minors, Harvard study finds - West Hawaii Today

Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year, according to a study from the Harvard T.H. Chan School of Public Health published on Wednesday.

Social media companies make billions in ad revenue from US minors

Social media companies generate billions of dollars in ad revenue from US minors, a new study shows. In Europe, a new law bans targeted advertising towards youth.