US EditionTip: Eurowings Presents "Suitcases to Wear".
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Tip: Eurowings airline solves the hand luggage problem in the plane with a "case to put on". Influencer Fabian Baggeler presents an overall with integrated backpack and loud pockets, in which flip flops, towel or book find space. At least at Eurowings he makes it into the plane. The campaign Jung by Matt Spree. youtube.com (32-Sek-Video), youtube.com (66-Sek-Video) via horizon.net (€) (Image: Eurowings/Jung by Matt Spree)
Hand luggage was yesterday: Young by Matt Spree and Eurowings presented a quirky suit on social media to make suitcases superfluous – including a sock compartment and a removable pocket. What initially sounds like a community gag is part of the brand's repositioning since the end of 2023.
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