US EditionSocial media campaign starting to attract U.S. health-care workers to B.C. city
- Brandy Frye, an American nurse, decided to join Island Health and chose to settle in Nanaimo in part because of Nanaimo Infusion in April 2025.
- The Nanaimo Infusion event started from a single video and community effort led by Tod Maffin to attract Americans, especially health-care workers, seeking a safer place.
- Following Infusion weekend, Maffin created a Discord with channels for people interested in moving, where a couple of dozen members sought information and a few accepted job offers.
- Maffin noted that operating without an official title may actually be more effective, while Island Health commended the collaborative recruitment initiatives and the community engagement fostered by Maffin.
- The campaign implies ongoing U.S. Health-care worker recruitment to Vancouver Island may grow as interest rises in a safer environment with broader community needs.
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