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Social Media Buzz Boosts Brand Love and Sales, Study Shows
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Social Media Buzz Boosts Brand Love and Sales, Study Shows
In an era where social media dominates daily life, a recent study published in the *Journal of Maksipreneur: Management, Cooperatives, and Entrepreneurship* sheds light on the power of electronic word of mouth (eWOM) in shaping consumer behavior. The research, led by Septi Rustianingsih from Universitas Muhammadiyah Surakarta, explores how user-generated content on social media influences brand… Source
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