Reputational Considerations in Firm Response to Social Issues

Reputational Considerations in Firm Response to Social Issues

As firm stakeholders have become more engaged in social issues, they are developing expectations with regard to firm responses to these issues, beyond trad

Social Media: A Strategic Tool for Reputation Management During a Crisis

Over the past decade, social media has become a powerful tool for organizations to shape public perception, manage crises, and maintain brand reputation. A single viral post, positive or negative can significantly impact an organization’s image. When crises occur, social media allows brands to communicate directly, transparently, and effectively with stakeholders, mitigating reputational risks while […] The post Social Media: A Strategic Tool fo…