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Snoop Dogg becomes Swansea co-owner and investor

On Saturday, Snoop Dogg, American rapper and producer, became a co-owner of Swansea City, using his own money to invest in the club.
With more than 88 million Instagram followers, Snoop Dogg helped launch Swansea's 2025-26 home shirt last weekend, hinting earlier this week at his intention to invest.
In April, Luka Modric, who recently signed with AC Milan from Real Madrid, joined as co-owner and investor and said `This is an exciting opportunity.`
Swansea City said `And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club,` and the former Premier League club did not disclose financial details in Thursday’s announcement.
The club ownership group said `To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,` and this move adds another high-profile owner in Welsh football alongside Tom Brady at Birmingham for next season’s Championship.

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