Snoop Dogg inks multi-year film and TV collaboration with NBCUniversal
- Snoop Dogg and Death Row Pictures established a multi-year creative collaboration with NBCUniversal Entertainment & Studios on April 23.
- Snoop Dogg acquired Death Row Records in 2022 and launched a production entity, building on prior NBC work.
- This alliance represents a significant expansion into film, television, sports, and streaming content.
- Snoop Dogg shared, "I am proud to call NBCUniversal my new home," regarding the agreement.
- Future projects include development of a Snoop Dogg biopic and his return as a coach for The Voice Season 28.
17 Articles
17 Articles
Snoop Dogg teams up with Universal Pictures for biopic chronicling career and Death Row legacy
Global entertainment icon Snoop Dogg is set to bring his life story to the big screen through a newly announced biopic, developed in collaboration with Universal Pictures and NBCUniversal, as reported on April 23, 2025. The project is a centerpiece of a larger multi-year partnership between Snoop's Death Row Pictures and NBCUniversal, covering ventures in film, television, sports, and streaming. Snoop, born Calvin Broadus Jr., expressed enthusia…

Snoop Dogg’s Biopic Is Heading To The Big Screen With Universal
Source: John Nacion / Getty Snoop Dogg, the West Coast rap icon turned cultural mainstay, is officially bringing his life story to the big screen. Read more about Snoop’s upcoming biopic, film and TV deal with Universal inside. According to The Hollywood Reporter, the Doggfather has signed a multi-year first-look deal with NBCUniversal through his Death Row Pictures banner, solidifying a partnership that spans film, TV, streaming, and even sport…
Snoop Dogg Signs A Big New NBCUniversal Deal That, Among Other Things, Brings Him Back To ‘The Voice’
Getty Image Snoop Dogg is about as marketable as they come in the music world, so unsurprisingly, NBCUniversal is getting in on it: As Variety reports, the beloved rapper and his Death Row Pictures have signed a “new creative partnership” with the studio. The deal covers film, television, sports entertainment, and streaming. “Audiences around the world love Snoop and connect with his unparalleled showmanship and artistry,” NBCUniversal Entertain…
Snoop Dogg & His Death Row Pictures Ink Multi-Year Deal With NBCUniversal
NBCUniversal Entertainment & Studios entered a new multi-year creative partnership with Snoop Dogg, and his Death Row Pictures production company. The deal reps a major expansion between the entertainment conglom and the Hip Hop branded artist across film, television, sports entertainment, and streaming. Death Row Records is now expanding with Death Row Pictures with a […]
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