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SNL marathon, Super Bowl side programming draw viewers to Sinclair's TBD

Summary by The Desk

(Still frame via TV broadcast) A decision by Sinclair, Inc. to program its comedy multicast network TBD with re-runs of Saturday Night Live on Super Bowl Sunday resulted in a sharp increase in viewership to the channel, according to Nielsen ratings data reviewed by The Desk. The network aired episodes of the iconic NBC late night sketch comedy program that touched upon football or had some nexus to the Super Bowl, including an episode hosted by …

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SNL marathon, Super Bowl side programming draw viewers to Sinclair's TBD

(Still frame via TV broadcast) A decision by Sinclair, Inc. to program its comedy multicast network TBD with re-runs of Saturday Night Live on Super Bowl Sunday resulted in a sharp increase in viewership to the channel, according to Nielsen ratings data reviewed by The Desk. The network aired episodes of the iconic NBC late night sketch comedy program that touched upon football or had some nexus to the Super Bowl, including an episode hosted by …

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The Desk broke the news in 1 day ago on Friday, February 21, 2025.

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