Snapchat Targets Gen Z Uni Students with Latest “Say It in a Snap”

Snapchat targets Gen Z uni students with latest “Say it in a Snap”

Snapchat is doubling down on its appeal to Gen Z university students, rolling out the next phase of its integrated “Say it in a Snap” campaign as the 2026 academic year kicks off. The campaign positions Snapchat as the digital equivalent of the university quad – a space where students connect, communicate and build friendships in real time – and leans heavily into platform-native creative and brand partnerships. Research underscores Snapchat’s r…

Snapchat releases next phase of 'Say it in a Snap' campaign in Australia

The campaign highlights how Gen Z university students use Snapchat to connect, communicate and build friendships in real time.The announcement:As the new academic year begins, Snapchat is rolling out the next iteration of its integrated “Say it in a Snap” campaign in Australia, positioning the platform as the digital equivalent of the university quad, where […]

Officeworks & KFC Are The First Brands To Leverage The Next Iteration of ‘Say It In A Snap’

We had to ask the interns what a snap was? We recommend you do the same.