Snap Specs Are AR Glasses that Look Like that and Cost $2,195
The glasses use on-device AI, dual Snapdragon chips and a 51-degree display, and Snap is targeting developers and early adopters first.
- On Tuesday, Snap CEO Evan Spiegel unveiled the new consumer Specs AR glasses at the Augmented World Expo in Long Beach, California. The $2,195 standalone wearable is available for preorder today with a $200 refundable deposit.
- Snap spent over a decade developing the eyewear to bring digital experiences into the real world. Unlike previous developer-only versions or tethered competitors, these glasses feature on-device computing that eliminates external pucks or cables.
- Powered by dual Qualcomm Snapdragon processors, the glasses offer 4 hours of battery life, extending to 20 hours via a charging case. The 132g to 136g device features electrochromic lenses and a 51-degree field of view.
- Analysts note the high price point makes the device a challenging sell for Snap's younger core audience. While Meta's Ray-Bans and Apple's Vision Pro compete in the AR space, Snap targets tech enthusiasts with premium, untethered hardware.
- Shipping this fall in the U.S., U.K., and France, the device integrates contextual AI and EyeConnect for multi-player sessions. Spiegel plans to release parental tools later this year to manage lens access for teenagers.
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Snap unveils Specs AR glasses for $2,195 as it bets on a post-smartphone future
Snap unveiled its Specs AR glasses with EyeConnect at a Long Beach conference.Joe Scarnici/Getty Images for SnapSnap unveiled its Specs AR glasses with EyeConnect at a Long Beach conference.The internet is balking over the $2,195 price tag on the Specs.The AR business has been struggling with profitability, and Meta has already lost billions.After more than a decade of work, Snap on Tuesday unveiled Specs, a new pair of augmented reality glasses…
Stock Market Today, June 16: Snap Falls After Launch of $2,195 AR Glasses
Snap (NYSE:SNAP), a social-focused technology platform, closed Tuesday at $5.16, down 9.72%. The stock dropped during the regular session as investors reacted to the launch of $2,195 SPECS augmented reality glasses and CEO Evan Spiegel’s defense of heavy AR spending against activist pressure. Investors are also watching whether consumer demand will justify the investment. Trading volume reached 92.2 million shares, about 84% above its three-mont…
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