US EditionSnap reports upbeat fourth-quarter revenue as holiday season boosts ad spending
Snap's net income surged to $45 million with subscription users up 71%, despite losing 3 million daily active users amid marketing cuts and regulatory impacts.
- On Feb 4, Snap reports 10% revenue growth to $1.72 billion and announces a $500 million buyback, with shares rising over 5% in after-hours trading.
- Snap cited a rise in active advertisers as holiday ad demand helped drive growth, with total active advertisers rising 28% and Snapchat+ subscribers up 71% to 24 million.
- User metrics reveal that Snap's daily active users fell by 3 million to 474 million, while net income rose to $45.2 million and adjusted EBITDA topped $358 million.
- Market commentary flagged that Snap projected first-quarter revenue between $1.50 billion and $1.53 billion, below analyst estimates, while adjusted EBITDA is expected at $170–$190 million, above some forecasts.
- Last week, Snap established Specs Inc. to develop AR smartglasses launching in 2026 and on Monday implemented age verification in Australia, removing about 400,000 accounts.
12 Articles
12 Articles
Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise
Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable growth.” Net income surged to $45.2 million from the $9.1 million the year before. The shares, which can be volatile after earnings, rose in after-market trading on the numbers. “Our Q4 results began to reflect the impact of our strategic pivot tow…
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The HinduSnap reports upbeat fourth-quarter revenue as holiday season boosts ad spending
Feb 4 : Snap beat Wall Street estimates for fourth-quarter revenue, as more advertisers turned to the social media platform during the holiday season, sending its shares up nearly 6 per cent in extended trading.The Snapchat-parent said total active advertisers on the platform rose 28 per cent in the fourth qu
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