US EditionSmoothie King Gets New Private Equity Backer
UNITED STATES, JUL 10 – Main Post Partners becomes Smoothie King's second-largest shareholder as the brand plans to open 100 new stores this year to expand its market presence.
- On July 10, 2025, Smoothie King announced a minority growth investment from private equity firm Main Post Partners in Dallas, Texas.
- This investment supports Smoothie King's strategy to expand its footprint by launching 100 new locations in 2025, leveraging Main Post's expertise in scaling franchise businesses.
- Smoothie King operates more than 1,200 stores nationwide, leads the category with its Clean Blends menu, and holds a strong customer service ranking.
- CEO Wan Kim praised Main Post for its effective approach to franchise brand development, emphasizing the importance of cultivating a strong culture and prioritizing the guest experience, while Jeff Mills of Main Post described the investment as a meaningful convergence of shared vision and expertise.
- The partnership positions Smoothie King for accelerated growth and innovation, with Main Post becoming the second-largest shareholder and Wan Kim remaining the majority owner.
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Smoothie King gets new private equity backer
The Coppell-based smoothie chain has already tripled in size over the past decade. Now it's poised for even more "accelerated" growth with the backing of a private equity firm that has also invested in Jimmy John's and Snooze.
·United States
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Main Post Partners invests in Smoothie King
Consumer-focused private equity firm Main Post has made a minority growth investment in Smoothie King, a global purpose-driven smoothie brand, positioning the brand for accelerated growth, innovation, and market leadership. Specialising in founder-run, high-growth challenger brands, Main Post’s partners bring deep operational expertise, expansive industry relationships, and a proven ability to transform brands into category leaders, including th…
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