Smart ring company Oura loses huge order from US military

Oura lost a huge deal worth around 85 million euros. According to the Pentagon, wearable smart devices are no longer on its priority list.

The Finnish company Oura had been ordered to supply smart rings and analytics for almost a hundred million dollars. Now, “the acquisition is no longer necessary.”

Last year, the US military ordered Oura's popular smart rings for almost one hundred million euros. Now it has been announced that the goods are no longer needed.

Finnish Oura loses $96 million order from US. Finnish smart ring company Oura has lost a deal worth tens of millions of dollars in the US. The US Defense Health Agency (DHA) has withdrawn its bid to buy $96 million worth of smart ring and wellness platform products from Oura, Breaking Defence reports, citing documents it has obtained. The documents seen by Breaking Defence state that “this procurement is no longer needed.” A letter from DHA to t…

Oura was supposed to provide US military personnel with smart rings and an associated wellness platform.

An order worth tens of millions of euros will not materialize.