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Smart Cancellations, Stronger Retention

With cancellations under new scrutiny, smart operators are using this moment to build trust, gather insights and boost retention. Sean Kirby, the VP of sales at Jonas Fitness, shares more. When a member cancels, it’s easy to think of it as the end of a relationship. However, with the FTC’s “Click to Cancel” rule taking effect in July 2025, how fitness clubs handle that final interaction is becoming just as important as how they welcome new membe…
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Club Solutions Magazine broke the news in on Tuesday, July 8, 2025.
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