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Small English club Oxford Utd apologises for 'United 93' clothing line
The club said the range was released without understanding the historical context and associations, and it removed the collection immediately.
- On Friday, English Football League One club Oxford United apologized and withdrew its 'Campus Collection' apparel after the branding 'United 93' drew backlash for echoing the call sign of the hijacked flight from the September 11, 2001, terrorist attacks.
- Intended to honor its 1893 founding year and 1993 promotion to the Second Division, the range was released 'without understanding of the historical context and associations,' management admitted in a statement.
- Reporting indicates that staff members involved were aware of the 25th anniversary of 9/11 but lacked specific knowledge of United Airlines Flight 93, which led to the failure of standard marketing review protocols.
- Oxford United pledged to review internal approval processes to ensure similar due diligence failures do not recur, taking 'full responsibility' for the error while confirming removal with immediate effect.
- Initially, officials planned to release the gear on September 9 to coincide with the NFL season, but they pushed the date back after deciding the original timing was too close to the anniversary of the tragedy.
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Soccer-Small English club Oxford Utd apologises for ‘United 93’ clothing line
LONDON, Sept 18 (Reuters) - English third-tier club Oxford United have withdrawn a clothing line featuring the slogan "United 93" and apologised for being unaware of its historical context. United 93 was the call sign of one of the passenger jets hij...
After publishing images of a new clothing line with 'United 93' printed on the back, Oxford United says it 'didn't understand the historical context' of the
Coverage Details
Total News Sources44
Leaning Left12Leaning Right3Center18Last UpdatedBias Distribution55% Center
Bias Distribution
- 55% of the sources are Center
55% Center
L 36%
C 55%
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