US EditionSmall Business Prevails in Trademark Dispute with Hugo Boss over “Hype Boss” – TechNewsTab
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Trademark Infringement Risks: Consumer Confusion
How similar is too similar when it comes to trademarks? That question has fueled countless courtroom debates, shaped legal doctrine, and sparked more than a few headaches for business owners. At the heart of most trademark infringement cases lies one central concept: the likelihood of consumer confusion. When consumers mistakenly believe that one brand is associated with or endorsed by another, trademark rights are in jeopardy. And while that mi…
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