Slow market forces brokerages to rethink spending, retention strategies

Slow market forces brokerages to rethink spending, retention strategies

While the Canadian Real Estate Association predicts the national average home price will rise in 2026, the increase is minimal — a 3.2 per cent uptick from 2025 — bringing the average home price to $698,622. To stay open amid the wake of another slow year, brokerages need to ensure their financials are in tune with the real estate market. This means taking detailed stock of all expenses and “trimming the fat” without compromising on the Realtor …