US EditionSky’s Priya Dogra Announced as New Channel 4 Chief Executive
Priya Dogra brings over 20 years of media leadership including roles at Warner Bros and Sky, poised to advance Channel 4's digital growth and creative partnerships.
- Next year, Priya Dogra will become Channel 4's chief executive, taking up the role in March next year, the UK public-service broadcaster announced.
- Dogra brings more than two decades of media experience across the U.S., Europe, the Middle East and the U.K., and she will be Channel 4's second female chief executive after Ms Mahon, former Channel 4 chief executive.
- At Sky, Dogra oversaw Sky Media and recently headed Universal Ads, a joint initiative with ITV and Comcast's FreeWheel; she also led local original production for HBO and HBO Max.
- Jonathan Allan has led Channel 4 as interim CEO since April, with the Channel 4 Board expressing gratitude and Chair Geoff Cooper lauding his impressive leadership.
- Channel 4's changing regulatory and strategic landscape positions the new CEO for content and commercial shifts, as the Media Act 2024 enables in-house production alongside Channel 4's five-year strategy to become a digital-first streamer with a Creative Investment Fund and 'twin-track' approach to IP.
21 Articles
21 Articles
Cécile Frot-Coutaz Given Expanded Role At Sky Following Priya Dogra’s Exit To Channel 4
Sky Studios boss Cécile Frot-Coutaz has had her remit expanded to include advertising as Priya Dogra exits to run Channel 4. We understand that Dogra, who has been Sky’s Chief Advertising & New Revenue Officer for just over a year, will not be replaced directly but Frot-Coutaz will incorporate advertising. Telegraph Media Group Chief Commercial […]
Priya Dogra leaving Sky Group to become CEO of Channel 4
Priya Dogra. (Courtesy photo) British public service broadcaster (PSB) Channel 4 has poached Sky Group’s advertising executive Priya Dogra to serve as the network’s new chief executive, the company announced this week. Dogra currently serves as Chief Advertising Officer and Group Data & New Revenue Officer at Sky, where she oversees Sky Media, the company’s advertising sales unit, its data and analytics operations and several non-subscription re…
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