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Sky TV Buys Three for $1 in Massive Media Shake-Up

NEW ZEALAND, JUL 21 – Sky TV gains free-to-air network Three and streaming platform ThreeNow in a cash-free, debt-free deal expected to add NZD$95 million in annual revenue, boosting its advertising market share.

  • Sky New Zealand announced on Tuesday that it will acquire Warner Bros Discovery's local TV and streaming business, including Three and ThreeNow, for NZ$1.
  • The acquisition follows Warner Bros Discovery's major 2024 restructure aimed at cost-cutting and adapting to a declining traditional TV market.
  • The deal gives Sky control over key free-to-air and digital platforms, with ThreeNow recording its 12th consecutive quarter of viewership growth and including channels like HGTV.
  • Sky expects the deal to deliver about NZ$95 million in annual revenue uplift, 25% from digital, and sustainable earnings growth of at least NZ$10 million from 2028 onwards.
  • Completion is expected by August 1, with integration costs around NZ$6.5 million and the acquisition positioning Sky as New Zealand's dominant TV media company.
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NZ Herald broke the news in Auckland, New Zealand on Monday, July 21, 2025.
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