Skoda takes on outdated EV stereotypes in quirky new ad

Škoda launches "Electric, but Škoda" campaign

Skoda UK has launched a new TV advert campaign, called ‘Electric, but Škoda’, as a “tongue in cheek” take on outdated and misconceived stereotypes of electric car drivers. The campaign is targeting drivers who remain on the fence about switching to electric, and aims to “challenge common assumptions that EV drivers are all ‘tech bros’ or ‘hipster smoothie lovers'”, it said. Instead, Škoda is presenting a dynamic EV range for the everyday driver …

Skoda takes on outdated EV stereotypes in quirky new ad

Czech car manufacturer Skoda is taking on outdated electric car stereotypes in a firmly tongue-in-cheek new campaign film that targets drivers open to the switch EVs. Developed in partnership with creative agency Leo UK, the 60-second spot is set in the heart of British suburbia and mocks backwards, curtain-twitching attitudes towards the take-up of EVs. Mark Elwood, chief creative officer of Leo UK said: “Tapping into the everyday conversations…