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Skiing's soul is ill defined and lost in translation

  • Massive lift lines and expensive parking at ski areas indicate growing issues in the skiing community, as noted by multiple industry experts.
  • Loryn Roberson states that skiing's soul is a ritual, a lifestyle, and a shared experience that bonds skiers and riders together.
  • Murray Wais believes that private equity firms are affecting skiing's soul negatively by focusing on revenue rather than a genuine experience.
  • Grand Gunderson criticized industry practices like paid parking and marketing tactics that detract from skiing's authenticity.
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Denver GazetteDenver Gazette
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Colorado Springs GazetteColorado Springs Gazette
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Skiing's soul is ill defined and lost in translation

What has happened to skiing and snowboarding's soul is a hot button topic among skiers and snowboarders on various social media platforms.

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Eagle News OnlineEagle News Online

Ann Ferro: Getting lost in translation – Eagle News OnlineJust a moment...

I had fallen asleep in front of the TV when the sound of the doorbell awakened me.  Fuzzy headed and a bit dizzy, I made my way to the front door where the person who was delivering my groceries stood waiting. He had a rather pained look on his face.  I thought, “How long has he been waiting?” After all, I was asleep and the doorbell isn’t that loud. He could have been there for a bit. Or was it my wild hair which was greatly in need of professi…

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Colorado Springs Gazette broke the news in on Thursday, March 27, 2025.
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