US EditionSkiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
- On May 6, 2025, the global governing organization for skiing and snowboarding unveiled a five-year sponsorship agreement with Azerbaijan’s State Tourism Agency, covering world championships and selected World Cup competitions.
- FIS made the deal amid concerns about climate change endangering winter sports, while Azerbaijan, an oil- and gas-rich country led by President Ilham Aliyev, aims to boost its winter sports profile.
- The partnership grants Azerbaijan naming rights in multiple FIS World Cup events such as freestyle skiing and snowboard competitions, while the country also boasts several ski resorts, including Shahdag, which is situated at an altitude exceeding 2,300 meters.
- FIS President Johan Eliasch said the partnership "ticks all the boxes," bringing value across disciplines and expanding snow sports from recreational to elite levels into a new growth market.
- The agreement positions Azerbaijan as snow sports' global destination partner through 2030 and could advance the country's winter tourism amid broader challenges facing ski sports worldwide.
17 Articles
17 Articles
The organisation that dominates the ski on the planet has agreed with Azerbaijan, a country rich in fossil energy, making this country the first sponsor of the World Championships that is facing the challenges posed by climate change.
Bozeman Daily Chronicle
Skiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
GENEVA (AP) — Skiing’s governing body signed the oil- and gas-rich state of Azerbaijan on Tuesday as its first global sponsor of world championships which face challenges from changing climate.
Azerbaijan Named Global Destination Partner of FIS in Landmark Deal - SnowBrains
Shahdag Mountain Resort in Azerbaijan is one of the country’s premier winter sports destinations and has now been spotlighted through a new global partnership with the FIS. | Photo: shahdaghotels.com The International Ski and Snowboard Federation (FIS) has named Azerbaijan as its first-ever Global Destination Partner, launching a multi-year partnership designed to elevate the central asiatic country’s presence on the international snow sports st…
FIS Announces Azerbaijan as Global Destination Partner
The International Ski and Snowboard Federation and the Azerbaijan State Tourism Agency have agreed to a partnership that positions the country as snow sports’ Global Destination Partner, the first time the international federation has appointed a global partner. Related Stories FIS Announces Azerbaijan as Global Destination Partner Jeff Byrne Presented International Skiing History Association Lifetime Achievement Award Para Snowboard World Cup…
Aftenposten
adressa.noThe Norwegian Ski Association is baffled by the huge agreement the International Ski Federation has entered into with the authorities in Azerbaijan. It is pointed out that the FIS board has not been involved.
Azerbaijan has become the main sponsor of the World Championships under the auspices of the International Ski Federation, the FIS announced. At the same time, Azerbaijan will sponsor the World Cup in alpine skiing, freestyle skiing or moguls, ski and snowboard cross, and Nordic combined.
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