US EditionSkiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
- On May 6, 2025, Azerbaijan’s State Tourism Agency entered into a five-year agreement with the global governing body for skiing and snowboarding to become the primary partner for world championships and select World Cup competitions.
- The deal arose as FIS faces climate-related challenges to winter sports and seeks to promote Azerbaijan, a country with ski resorts and experience hosting major global events.
- The partnership makes Azerbaijan the premier partner across all FIS disciplines from 2025/26 through the 2029/30 season, including moguls and Nordic combined competitions.
- FIS President Johan Eliasch said the partnership "ticks all the boxes" by expanding snow sports and entering a new growth market, while Fuad Naghiyev invited the world to discover Azerbaijan’s mountain ranges and snow.
- The agreement seeks to elevate Azerbaijan’s reputation as a premier destination for winter sports and support the progression of snow sports development from amateur participation to professional competition globally.
15 Articles
15 Articles
Sponsorship of the World Championships: FIS enters into a five-year agreement with Azerbaijan
The organisation that dominates the ski on the planet has agreed with Azerbaijan, a country rich in fossil energy, making this country the first sponsor of the World Championships that is facing the challenges posed by climate change.
Bozeman Daily Chronicle
Skiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
GENEVA (AP) — Skiing’s governing body signed the oil- and gas-rich state of Azerbaijan on Tuesday as its first global sponsor of world championships which face challenges from changing climate.
Aftenposten
adressa.noNorwegian Ski Association on the FIS top teams' Azerbaijan agreement: - Understands that it is causing concern
The Norwegian Ski Association is baffled by the huge agreement the International Ski Federation has entered into with the authorities in Azerbaijan. It is pointed out that the FIS board has not been involved.
The NewsMarketADKhabarFIS announces Azerbaijan as Global Destination Partner
As of the 2025/26 season, Azerbaijan will be the premium partner of all FIS World Championships, as well as a title partner of the FIS World Cup in Moguls, Aerials, Ski Cross, and Snowboard Cross, and a presenting partner in Nordic Combined.Strategic partnership focuses on promoting and developing the country’s status as a world-class destination for snow sports, from recreational to elite.May 06, 2025 - The International Ski and Snowboard Feder…
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