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Skechers Signs USC Basketball Star Kiki Iriafen as Its First College Athlete Ambassador

Summary by Footwear News
Skechers has welcomed its first college athlete to its ambassador roster by signing a deal with USC women’s basketball forward Kiki Iriafen in advance of the 2025 WNBA draft, in which she is anticipated to be a top pick. Kiki Iriafen.Skechers Iriafen will wear Skechers Basketball shoes once she reaches the pros and appear in global marketing campaigns for the southern California-based brand. She will specifically wear the SKX Nexus style on the …
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Footwear News broke the news in on Wednesday, April 2, 2025.
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