Singapore’s competition watchdog CCS issues new guide to curb misleading marketing claims

Singapore’s competition watchdog CCS issues new guide to curb misleading marketing claims

Singapore's competition watchdog issues a new guide to help businesses avoid misleading marketing claims and build consumer trust. Read more at straitstimes.com.

Singapore Releases Anti-Greenwashing Guidance for Companies

Singapore’s Ministry of Trade and Industry’s Competition and Consumer Commission of Singapore (CCS) announced today the issuance of a new guide aimed at helping companies navigate quality-related claims and avoid potential greenwashing in marketing about their products, services and their businesses. While referring broadly to claims relating to the qualities, uses or benefits associated with products or businesses, CCS said that the new guide w…

Singapore issues greenwashing guidelines for businesses

Almost two years in the making, the guidance aims to help companies avoid making exaggerated green claims. It emerges 10 months after an advertisement claiming "eco-friendly" air travel was banned.