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Singaporeans Shift Focus: Declining Interest in Brand Ads and Social Media Messaging Revealed
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Singaporeans Shift Focus: Declining Interest in Brand Ads and Social Media Messaging Revealed
read the original version on: www.retailnews.asia Nearly half the population of Singapore appears to have tuned out traditional marketing efforts, as a recent report by Blackbox reveals that 49% of Singaporeans ignore brand advertising or social media outreach. This figure rises to an eye-opening 57% among consumers under 30, indicating a significant generational divide in receptivity to marketing messages. What’s particularly […] The post Singa…
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