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Sierra to open first California store in South Lake Tahoe

Summary by Tahoe Daily Tribune
SOUTH LAKE TAHOE, Calif. – Sierra, the multichannel off-price retailer with high-quality active and outdoor products at exceptional prices is heading to South Lake Tahoe’s South Y Center. Opening on April 26, the new store marks a significant milestone for the brand’s nationwide expansion as Sierra’s first store in California. Sierra will open its doors to the South Lake Tahoe community with a grand opening celebration on Saturday, April 26 at 8…

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Tahoe Daily TribuneTahoe Daily Tribune
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Sierra to open first California store in South Lake Tahoe

SOUTH LAKE TAHOE, Calif. – Sierra, the multichannel off-price retailer with high-quality active and outdoor products at exceptional prices is heading to South Lake Tahoe’s South Y Center. Opening on April 26, the new store marks a significant milestone for the brand’s nationwide expansion as Sierra’s first store in California. Sierra will open its doors to the South Lake Tahoe community with a grand opening celebration on Saturday, April 26 at 8…

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Tahoe Daily Tribune broke the news in on Thursday, April 17, 2025.
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