Shrinkflation & Price Perception:5 steps to Transparent Pricing

Shrinkflation & Price Perception:5 steps to Transparent Pricing

Table of ContentsBalancing Brand Reputation with Profit MarginsManaging Consumer FeedbackExpert Insight: Ciaran Connolly Shrinkflation & Price Perception: With inflation and rising costs, businesses must make difficult decisions about pricing strategies and product sizes. One common approach, shrink-flation—reducing product quantities while keeping prices the same—can backfire if customers perceive it as deceptive. To maintain trust, companies m…