US EditionShould We Stop Creating Informational Content? - Data Intelligence
Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50 writers on payroll. One SaaS company published 1,000 blog posts, and everybody clapped. We wrote case studies about it and called them visionary because they dominated Search Engine Result Pages (SERPs) and drove a ton of traffic. These companies scaled quickly,…
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Should We Stop Creating Informational Content? - Data Intelligence
Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50 writers on payroll. One SaaS company published 1,000 blog posts, and everybody clapped. We wrote case studies about it and called them visionary because they dominated Search Engine Result Pages (SERPs) and drove a ton of traffic. These companies scaled quickly,…
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