US EditionShoppers are underwhelmed by deals and crowds on Black Friday
Retailers face pressure from tariffs and inflation, leading to higher prices and fewer discounts; unit sales may drop up to 2.5%, Circana estimates.
- On Friday, shoppers across U.S. malls and stores said they felt underwhelmed by Black Friday deals and quieter scenes at Westfield Montgomery Mall, Maryland, and Patrick Henry Mall, Virginia.
- This year, companies are competing for an increasingly price-sensitive and anxious consumer, while tariffs are making it harder for some brands to offer big discounts and lower-income consumers pull back amid sliding confidence.
- Retailers promoted specific discounts such as Target Corp. nearly half off SodaStream and up to $200 off Apple, Walmart Inc. 50% off Vizio TVs and a $10 puffer jacket, but shoppers Melissa Ritzius and Deontay Phillips left unimpressed.
- Circana warns that unit sales could fall as much as 2.5% even as overall spending matches last year, seasonal retail hiring drops to its lowest since 2009, and US retailers rely on November and December for 20% of annual sales.
- In recent years, shoppers start holiday shopping early with sales like Amazon Prime Day, while Walmart and Target use AI tools and shoppers target items hit by tariffs next year, Jessica Ramírez said.
27 Articles
27 Articles
Shoppers are underwhelmed by deals and crowds on Black Friday
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Shoppers are underwhelmed by deals and crowds on Black Friday
By Jaewon Kang, Bloomberg News Underwhelmed and unimpressed are how shoppers are feeling about Black Friday deals so far. Related Articles Eel populations are falling, and new protections were defeated. Japan and the US opposed them Lassen Steakhouse ‘hopefully salvageable’ after early morning fire Photos capture enduring enthusiasm for Black Friday, the biggest shopping day of the year …
Shoppers are underwhelmed by deals and crowds on Black Friday
By Jaewon Kang, Bloomberg News Underwhelmed and unimpressed are how shoppers are feeling about Black Friday deals so far. Related Articles Eel populations are falling, and new protections were defeated. Japan and the US opposed them Photos capture enduring enthusiasm for Black Friday, the biggest shopping day of the year US stocks rise for a fifth straight day to close out a volatile month …
Shoppers are underwhelmed by deals and crowds on Black Friday
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Shoppers are underwhelmed by deals and crowds on Black Friday
By Jaewon Kang, Bloomberg News Underwhelmed and unimpressed are how shoppers are feeling about Black Friday deals so far. Related Articles Boar’s Head among cheese brands in listeria recall from Walmart, Target, others Eel populations are falling, and new protections were defeated. Japan and the US opposed them Photos capture enduring enthusiasm for Black Friday, the biggest shopping day of the yea…
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