US EditionShopeePay Challenges BNPL Stereotypes Through Real Stories and User Data - Fintech News Malaysia
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ShopeePay Challenges BNPL Stereotypes Through Real Stories and User Data - Fintech News Malaysia
ShopeePay is challenging common perceptions of Buy Now, Pay Later (BNPL) services by highlighting the real-life stories of Malaysian users. Its ‘Fikir Sekarang, Bayar Kemudian’ (Think Now, Pay Later) campaign combines financial education with firsthand user experiences to explore the actual motivations behind BNPL spending. The initiative comes amid a rise in digital financing, with 6.5 million active BNPL accounts in the country. The campaign d…
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