Shelf Life 060: What the $1.50 Masters Sandwich Can Teach Prada About Branded Food

It's A Master Class in Marketing - Platform Magazine

Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is built on nearly a century of history and golf prestige. Photo via The Masters on Instagram Every first week of April for the past 89 years, The Masters has been held at Augusta National Golf Club in Augusta, Georgia. Since its inception…

Shelf Life 060: What the $1.50 Masters Sandwich Can Teach Prada About Branded Food

The Masters proves that less can be more, especially regarding food as a brand extension. Many brands chase virality through limited drops and over-designed experiences, but the Masters wins by echoing its values, especially the importance of tradition.  The post Shelf Life 060: What the $1.50 Masters Sandwich Can Teach Prada About Branded Food appeared first on DIELINE.