Shein’s falling profits reveal cracks in ultra-fast fashion business model

Shein’s falling profits reveal cracks in ultra-fast fashion business model

Slowing profits and mounting legal challenges suggest Shein’s breakneck growth is stalling as regulators and consumers demand more accountability from fast fashion brands.Daphne Chouliaraki Milner reports for Atmos.In short:Shein’s profits dropped nearly 40% in 2024, forcing the company to slash its valuation ahead of a planned IPO in London. Meanwhile, its sales continue to grow.The company faces increasing scrutiny over labor practices, pricin…

The purchase of clothing involves both economic, environmental and social considerations. The debates on the bill on fast-fashion adopted by the Assembly and soon discussed in the Senate illustrate well. It is in this context that the Ifop for Shein carried out a study on access to French clothes.