Shein must surrender all data of Indian customers and control of its local operations to its partner, Reliance Retail, and keep operations fully local to re-enter the Indian market, according to new government disclosures that reveal how the apparel and accessories retailer secured a rare exception to India’s ban on Chinese-linked apps. In a parliamentary […] © 2024 TechCrunch. All rights reserved. For personal use only.

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Shein must cede Indians' data, control of local ops to re-enter India

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India's commerce minister says that Shein will operate in India purely as a tech partner, with Reliance Retail having full ownership and control of operations

Shein must surrender all data of Indian customers and control of its local operations to its partner, Reliance Retail, and keep operations fully local to re-enter the Indian market, according to new government disclosures that reveal how the apparel and accessories retailer secured a rare…

Upstract

A recent statement by the Ministry of Commerce and Industry addressed a Lok Sabha question regarding the ‘Re-entry of Chinese Fashion Brand Shein’. The government stated that Shein, the Chinese fashion retailer, must surrender all control over data of Indian consumers to Reliance Retail Ventures Limited (RRVL), and keep its operations fully local for re-entry into the Indian market.  The information came as a response to the following questions …

MediaNama

Shein to surrender consumer data control to re-enter India: Govt

Union commerce minister Piyush Goyal told the Parliament that Chinese retailer Shein, which plans to re-enter India soon in partnership with Reliance Retail, will have no access to the data collected from Indian users.  “As per the agreement, at all the times, the platform (Shein India) will be hosted on infrastructure in India and all platform data (personal and non-personal data generated from the operation of the platform including all data c…

Inc42 Media

Shein Will Have No Access To Indian Users’ Data: Govt

Chinese retailer Shein, which intends to re-enter India soon in collaboration with Reliance Retail, will not have access to the data gathered from Indian users, Union Commerce Minister Piyush Goyal informed the Parliament. According to the agreement, the platform (Shein India) will always be housed on Indian infrastructure, and all platform data—both personal and non-personal—generated by the platform's operations, including all data gathered fr…

StartupTalky

Shein Assures No Access to Indian User Data Post Re-Entry

After being banned in 2020, Chinese fast-fashion behemoth SHEIN will make a comeback to India through a partnership with Reliance Retail. While Reliance Retail will oversee operations and data and make sure all information stays in India under stringent security measures, SHEIN will serve as a technology provider. The goal of this partnership is to […] The post Reliance to bring back SHEIN, but with a catch! appeared first on Apparel Resources.

Apparel Resources

Reliance to bring back SHEIN, but with a catch!

Shein is a global fashion platform that primarily focuses on women’s clothing. It was also available in India before 2020. But the Indian government banned the app including 300+ Chinese-linked apps citing national security. It was one of the apps to be banned by the Ministry of Electronics and Information Technology. But as per new reports, one of the biggest fashion retailers could come back to India soon. Mukesh Ambani-led Reliance Jio is exp…

techlusive.in

Is Shein Coming Back to India? Reliance to Bring the Chinese Brand But With a Twist

Shein’s comeback to the Indian market (with a partnership with Reliance Retail) is now set to come, albeit with strict data localization and local manufacturing requirements. In a new development, the Chinese fast-fashion platform has now been given strict limits to its control and data access in the Indian market. The same must now be surrendered to Reliance Retail (one of India’s largest conglomerates), which shall retain complete ownership of…

Shein must cede Indians' data, control of local ops to re-enter India

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