US EditionShein Faces Opposition to Open First Physical Stores in France
- Shein plans to launch its debut permanent retail location in France in November 2025, starting with a store inside BHV Marais in Paris.
- This development comes as part of Shein's collaboration with Société des Grands Magasins, the retail property group that manages BHV Marais along with multiple Galeries Lafayette locations throughout France.
- Shein plans to open five additional stores in Galeries Lafayette locations in Dijon, Reims, Grenoble, Angers, and Limoges to expand its French presence.
- The company committed to generating 200 positions, both direct and indirect, through this partnership, which seeks to rejuvenate urban centers, refurbish department stores, and promote French fashion.
- Despite this expansion, Shein continues to face criticism over its environmental impact, labor practices, and competition with European brands under EU regulations.
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Fast-fashion meets haute couture
Paris Fashion Week is showcasing fashion's sharpest contrasts this season: on one hand, the global debut of permanent Shein stores in France, and on the other, Jonathan Anderson's celebrated first women's collection for Dior. Together, the moves underline both the disruptive power of fast fashion and the enduring prestige of haute couture. Asian fast-fashion giant Shein announced on Wednesday it will open its first permanent shops in France in N…
Shein opens first permanent stores in France, sparking backlash
Asian fast-fashion giant Shein said Wednesday it had picked France to open its first permanent physical stores in November. The company, whose environmental record and discount-driven e-commerce business model have often come under criticism, said in a statement the first shop would open at the BHV Marais department store in Paris. Report by France 2.
With the opposition of almost everyone, including the mayor of Paris, Shein will open her first physical stores in France, just before being regulated.
leprogres.fr
The Chinese fast fashion giant has announced the opening of six stores in France. This "world premiere" has aroused indignation among politicians who are trying to regulate the ephemeral fashion industry.
While Shein wants to establish itself in France for a long time, many elected officials have expressed their opposition. Christophe Béchu, mayor of Angers, is insurgent against this arrival and claims "to defend the
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