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Shein drops UK communications firms as Trump tariffs throw London IPO off course

  • In April, Shein chose not to renew its agreements with two UK-based PR agencies that had been assisting with its planned initial public offering in London.
  • This decision followed US President Trump's introduction of a 145% tariff on Chinese imports and the removal of a $800 de minimis tax exemption.
  • The tariffs raised Shein’s US prices, increased operating costs, and contributed to UK investors criticizing its IPO as a “race to the bottom.”
  • Shein had secured preliminary FCA approval for the IPO before these trade measures but still awaits China's regulatory clearance to proceed.
  • As a result, Shein has paused its London IPO plans, delaying the float likely until at least late 2025 amid mounting geopolitical and market pressures.
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Retail Gazette broke the news in on Friday, May 2, 2025.
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