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Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban

  • Shein has relaunched in India through a partnership with Reliance Retail after being banned for five years due to data security concerns and diplomatic tensions with China.
  • The new Shein India Fast Fashion app offers products manufactured in India, with all customer data stored locally and no access rights for Shein.
  • Reliance Retail, owned by Mukesh Ambani, maintains full control over operations, marking a shift from its previous strategy of selling international brands.
  • The partnership aims to boost India's textile manufacturing sector while complying with strict oversight measures, including regular security audits.
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