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Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban

Shein has relaunched in India through a partnership with Reliance Retail after being banned for five years due to data security concerns and diplomatic tensions with China.
The new Shein India Fast Fashion app offers products manufactured in India, with all customer data stored locally and no access rights for Shein.
Reliance Retail, owned by Mukesh Ambani, maintains full control over operations, marking a shift from its previous strategy of selling international brands.
The partnership aims to boost India's textile manufacturing sector while complying with strict oversight measures, including regular security audits.

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Bloomberg

Shein Makes Low-Key Return to India With Ambani After 2020 Ban

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion retailer seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on security fears.

1 month ago·United States

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The Express Tribune

Chinese fashion giant Shein re-enters India in deal with Reliance

Chinese fast fashion giant Shein has re-entered the Indian market under a licensing agreement with Reliance Retail, nearly five years after the app was banned amid a diplomatic dispute between India and China. Reliance, owned by billionaire Mukesh Ambani, launched the Shein India Fast Fashion app on Saturday, a person familiar with the matter confirmed. However, the company has yet to announce the launch officially. Shein, originally founded in …

1 month ago·Pakistan

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DNyuz

After a 2020 ban, Shein has regained access to the world’s biggest consumer market

Shein is re-entering the world’s biggest consumer market, India, nearly five years after it was banned there in 2020. India’s Ministry of Information Technology banned Shein and dozens of other Chinese apps including TikTok in 2020, citing concerns over national security and data privacy. But Reliance Industries, a multinational conglomerate owned by India’s richest man, Mukesh Ambani, is bringing Shein back into the country under a new platform…

1 month ago

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Reuters

+4 Reposted by 4 other sources

Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban

1 month ago·United Kingdom

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Business Insider

+2 Reposted by 2 other sources

After a 2020 ban, Shein has regained access to the world's biggest consumer market

Shein is re-entering the Indian market five years after it was banned from the subcontinent.Illustration by Timon Schneider/SOPA Images/LightRocket via Getty ImagesShein, which was banned from India in 2020, has regained access to the populous market.The Chinese fast fashion brand has entered an agreement with Mukesh Ambani's Reliance Industries.It will sell products under a new e-commerce platform called Shein India Fast Fashion.Shein is re-ent…

1 month ago·United States

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