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Meet Isima, Shakira’s Most Personal Project Yet

Shakira officially launched her hair care line, Isima, today on its website, while starting her first U.S. stadium tour this month.
Shakira created Isima after years of struggling to find suitable products for her natural curly hair and the needs of Latin hair types.
Isima features eight vegan, cruelty-free products developed through a two-year process using a patented TriModal Method addressing scalp, cortex, and cuticle care.
Shakira appreciates these products because they allow her to showcase her hair’s natural texture, highlighting their effectiveness in enhancing hydration and performance.
According to industry insiders, Isima is projected to generate revenue in the range of $20 to $30 million during its inaugural year, underscoring its promising role in serving the Latin hair care market.

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Refinery29

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I Tried Shakira’s New Hair Line Isima & It Actually Helped My Itchy Scalp

I have scalp psoriasis, and many formulas leave my skin painfully (and embarrassingly) red, flaky, and itchy. But when I heard Shakira's new haircare line, Isima, included products specifically for parched, sensitive scalps, I decided to step out of my comfort zone and give it a try.

2 days ago·United States

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La Opinion

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Shakira to Launch Hair Care Product Line

Isima, the new line of products for the hair care of the singer, was born from her experience with products that were not the best for her hair

2 days ago

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Harpers Bazaar

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The Mantra Behind Shakira’s New Hair-Care Brand, Isima? More Is More.

The Colombian superstar opens up about launching her debut line, her own iconic hair eras, and the best and worst hair advice she’s ever received.

3 days ago

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ELLE

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Shakira Doesn’t Want to Cry About Her Hair Anymore

The singer unveils a new hair care line, specifically made for strands that have been through it all.

3 days ago·United States

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Allure

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We Tried Shakira’s New Hair Line on 6 Different Hair Types

Shakira has launched a hair care line called Isima, which is designed to cater to those with complicated—as in, porous, dry, over-processed, curly, or wavy—hair. We interviewed the pop star, then our editors put the products to the test. Here, our honest reviews.

3 days ago

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